FREE PROFESSIONAL HOME STAGING WITH EVERY NEW LISTING

Home

Home Staging Basics

When is Staging Necessary?

Before & After Photos

Staged Home in Bloomingdale

ARTICLES

The Power of Home Staging

Staged Homes Sell Faster

Real Estate Staging Needed

Do Staged Homes Deceive?

The Ethical Realtor & Home Staging

Unfortunately, most people consider the term “ethical realtor” to be an oxymoron (or, a figure of speech that combines two normally contradictory terms). This is too bad really, because it’s just a few rotten apples that spoil the whole bunch. Taken as a whole, realtors are not bad people – you are likely to find dishonest people in other professions as in real estate. But people have this ingrained impression that realtors are all just on the take. Even realtors have this opinion of other realtors.

A case in point: the other day I got a call from a realtor who needed home staging services. She was very interested at first – until she found out I was a realtor. Then she couldn’t hang up fast enough because she was probably worried that I would steal her clients. After all, I do offer free home staging services to new clients — but stealing other realtor’s clients is not how I go about it. Ethical considerations aside, this would be the fastest way to lose my realtor’s license, and it’s just not worth the risk for the one or two extra sales that I get. I would have been more than happy to just stage that home for the other realtor and leave it at that - but unfortunately I never got the chance to do it.

Another thing to consider: if that realtor had let me stage the home, I would have never got the chance to take her client. Why? Because I am convinced that home would have sold long before the seller’s contract with the realtor was terminated - that’s how powerful home staging can be. Bottom line: stage it, and it’s going to move a lot more quickly.