When is Staging Necessary?
Studies have shown that the typical home
buyer decides if they are attracted to a room in the first
eight seconds. This is a very short amount of time to
make a positive first impress Fion, so creating a space that
is immediately inviting to potential buyers is crucial.
Vacant homes with empty rooms should be staged in order to
give the buyer a sense of the home's potential. In
rooms staged with furniture and accessories, it is easier
for buyers to get a sense of proportion, scale, and to
imagine their own furniture and belongings in the space.
Furniture and rugs help reduce the echo that is typically
found in an empty room -- this is very important because a
room that echoes feels stark and cold instead of warm and
inviting. Rental furnishings can be an economical and
even cost-saving way to furnish a vacant home, as a home
that is properly staged (and priced-correctly for the
market) will typically sell more quickly than a vacant home,
reducing the time the home sits on the market and thereby
reducing the amount of taxes, utility bills, association
dues, and so forth, that must come out of the seller's
A home that is currently occupied
should be staged to maximize spaciousness and light.
If a home feels small, dark, or cramped but is in actuality
quite spacious, then staging is definitely in order.
Reducing amount of furniture and accessories in the home and
properly arranging what remains can open up rooms and allow
more light to enter. Good light and a feeling of
spaciousness will have a positive impact on buyers and
enable them to envision the room's potential.
Homes with outdated decorations and fixtures should also be
staged to draw the eye to the room's potential instead of to
the outdated elements. Without renovation, this can be
quite challenging, but it is possible to take a room from
"outdated" to "charming" with the right combination of
furniture and accessories. Sometimes the best solution
to seriously outdated fixtures is to totally remove them
from the space. For example, an outdated hanging light
fixture could be removed and an attractive floor lamp
substituted. Unattractive or damaged window blinds
could be removed to let in light and let buyers focus on the
light and the view -- chances are, buyers will update the
window treatments anyway.
De-personalization of a space is a
necessary step in home staging. Personal photos,
cultural items, and religious items should be removed in
order to make the home more appealing to a wider audience.
This can be a difficult step for some sellers, as these
items usually have deep significance, but remember -- the
object of home staging is to sell a home, not to impose your
decorating tastes or personal beliefs upon the buyer.
The faster a home can be sold, the more quickly the seller
can move on to a new space which can be personalized to
their heart's content.